BigCommerce, a specialist in Open SaaS ecommerce platform for fast-growing and established B2C and B2B manufacturers, has introduced the launch of Purchase On-line Choose Up In Retailer (BOPIS), often known as Click on & Acquire, giving retailers extra choices to satisfy buyers the place they’re and supply frictionless purchasing experiences.
After booming through the COVID-19 pandemic, BOPIS continues to develop and has develop into an necessary software for retailers with on-line and bodily shops to offer a seamless expertise between them. In america, BOPIS is projected to proceed rising about 10% per yr and surpass $131 billion in 2026, in response to eMarketer. The expansion price is analogous in the UK, the place Click on & Acquire is on monitor to exceed $40 billion in 2026.
“To remain aggressive and develop, manufacturers want to satisfy their prospects the place they’re and make it straightforward for them to buy and choose up their gadgets,” says Meghan Stabler, Senior Vice President of Advertising at BigCommerce.
“With this newest evolution of our omnichannel providing, BigCommerce makes it straightforward for retailers to supply BOPIS to their prospects and coordinate orders and inventories throughout branded websites, social, search, market and brick-and-mortar channels all by the BigCommerce platform,” she says.
“Customers more and more anticipate versatile fulfilment choices obtainable to them, together with the rising phase of buyers who do not wish to watch for supply or wish to keep away from delivery prices by deciding on in-store choose up.”
BigCommerce’s new BOPIS providing features a set of latest and up to date APIs that present retailers with the instruments to create customized BOPIS/Click on & Acquire experiences which might be tailor-made to their patrons preferences and built-in into their general technique for order fulfilment. BOPIS is now obtainable as a multi-location stock performance to enterprise retailers in search of to construct the customized experiences their buyers are searching for.
This launch encompasses a set of latest APIs, together with:
New Stock API to handle stock throughout places
New Pickup Strategies API to create and handle pickup strategies per location
Up to date APIs together with Checkout SDK, Checkout S2S API, Storefront GraphQL, Orders API and Catalog API up to date to help BOPIS
Earlier this yr, BigCommerce introduced the launch of its Omnichannel Licensed Associate Program, an enterprise-focused initiative designed to provide companions new methods to generate income by serving to retailers on main ecommerce platforms to realize omnichannel success.
Armed with quite a few instruments, companies and unique channel companion applications, companions can educate and information retailers on how you can strategically broaden into new channels that may drive extra visitors with increased shopper intent, enhance return on advert spend (ROAS) and generate extra gross merchandise worth (GMV).
Over 100 companions have joined this system and are among the many first to capitalise on the advantages for his or her retailers.
