AMD gears up to power new era of interactive media

AMD has launched the first 5nm ASIC-based media accelerator card to power a model new interval of interactive media corporations at scale.

The aim-built video processing construction choices an AV1 accelerated pipeline, delivering 32x 1080p streams per card, with AI-enabled video prime quality optimisation.

With better than 70% of the worldwide video market being dominated by dwell content material materials, a model new class of low-latency, high-volume interactive streaming functions are rising resembling watch occasions, dwell shopping for, on-line auctions, and social streaming, the company states.

The Alveo MA35D media accelerator delivers the extreme channel density, with as a lot as 32x 1080p60 streams per card, power effectivity and ultra-low-latency effectivity very important to lowering the rising infrastructure costs now required for scaling such compute intensive content material materials provide.

Compared with the sooner expertise Alveo U30 media accelerator, the Alveo MA35D delivers as a lot as 4x bigger channel density, 4x max lower latency in 4K and 1.8x higher compression effectivity to achieve the similar VMAF score – a typical video prime quality metric. 

Dan Gibbons, Frequent Supervisor of AECG Info Coronary heart Group, AMD, suggestions, “We labored intently with our prospects and companions to know not merely their technical requirements, nevertheless their infrastructure challenges in deploying high-volume, interactive streaming corporations profitably.

“We developed the Alveo MA35D with an ASIC construction tailored to fulfill the bespoke desires of these suppliers to chop again every capital and dealing payments for delivering immersive experiences to their clients and content material materials creators at scale.”

The Alveo MA35D utilises a purpose-built VPU to hurry up the whole video pipeline. By performing all video processing options on the VPU, information movement between the CPU and accelerator is minimised, lowering whole latency and maximising channel density with as a lot as 32x 1080p60, 8x 4Kp60, or 4x 8Kp30 streams per card.

The platform provides ultra-low latency help for the mainstream H.264 and H.265 codecs and choices next-generation AV1 transcoder engines delivering as a lot as a 52% low cost in bitrate for bandwidth monetary financial savings versus a comparable software program program implementation.

The accelerator choices an built-in AI processor and devoted video prime quality engines designed to reinforce the usual of experience at diminished bandwidth. The AI processor evaluates content material materials, frame-by-frame, and dynamically adjusts encoder settings to reinforce perceived seen prime quality whereas minimising bitrate. 

Optimisation strategies embrace region-of-interest (ROI) encoding for textual content material and face determination, artifact detection to acceptable scenes with extreme ranges of motion and complexity, and content-aware encoding for predictive insights for bitrate optimisation.

Scaling high-volume streaming corporations requires maximising the number of channels per server whereas minimising power and bandwidth-per-stream. By delivering as a lot as 32x 1080p60 streams per card at 1 watt per stream, a 1U rack server outfitted with 8 enjoying playing cards delivers as a lot as 256 channels to maximise the number of streams per server, rack or information center.

The platform is accessible with the AMD Media Acceleration software program program development tools (SDK), supporting the extensively used FFmpeg and Gstreamer video frameworks for ease of development.

Alveo MA35D media accelerators are sampling now with manufacturing shipments anticipated in Q3. To hurry up development, an Early Entry Program is accessible to licensed prospects with full documentation and software program program devices for architectural exploration, the company states.

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